This August marks Redken’s 65th birthday, and at Calvetti + Co, we’re celebrating one of their most iconic innovations—Shades EQ Gloss. Known as the “hair color that thinks it’s a conditioner,” this demi-permanent color line has revolutionized how we approach hair color, tone, shine, and condition.

What is Shades EQ Gloss?

Shades EQ Gloss is a demi-permanent hair color—which means it doesn’t lift or lighten the natural hair color, but instead enhances, tones, or refreshes your hair with rich, vibrant pigment and high-gloss shine. It’s often used as a color refresher, toner, or shine booster between permanent color services.

Unlike traditional color, Shades EQ is acidic and ammonia-free, making it gentle on the hair while still delivering stunning results. It’s no surprise it’s a favorite among top colorists worldwide!

Why We Love It at Calvetti + Co

Here’s why Shades EQ has been a staple in our color bar for over 30 years:

#1 Demi-permanent hair color gloss in the world as of 2025

To celebrate Shades EQ Month and Redken’s 65th birthday, we’re offering 20% off all Shades EQ glossing services throughout the month of August!

Whether you’re glossing for the first time or keeping your color fresh, now is the perfect time to indulge in vibrant tone, intense shine, and healthy, radiant hair.

Book your appointment today and let us create a custom color experience you’ll love!