At Calvetti + Co, we believe in more than just providing exceptional hair, skin & nails; we believe in creating a sanctuary where every individual can flourish.
We not only perfect the art of beauty but also celebrate the stories and successes of our incredible team and cherished guests. Every day, we're motivated by the potential we see in others—whether it's helping a team member achieve a lifelong dream or giving our guests a renewed sense of confidence and joy.
At Calvetti + Co, we don’t just care for hair, we care deeply about the people beneath it. We’re committed to building lasting relationships and uplifting our community, ensuring that everyone who walks through our doors feels a profound sense of belonging and purpose. Here, beauty is more than skin deep—it’s about contributing to a vibrant community where everyone’s unique story is heard and valued.
Welcome to Calvetti + Co.
Your story, your style, our passion
Celebrating 65 Years of Redken: Why We Love Shades EQ COLOR Gloss
This August marks Redken’s 65th birthday, and at Calvetti + Co, we’re celebrating one of their most iconic innovations—Shades EQ Gloss. Known as the “hair color that thinks it’s a conditioner,” this demi-permanent color line has revolutionized how we approach hair color, tone, shine, and condition.
What is Shades EQ Gloss?
Shades EQ Gloss is a demi-permanent hair color—which means it doesn’t lift or lighten the natural hair color, but instead enhances, tones, or refreshes your hair with rich, vibrant pigment and high-gloss shine. It’s often used as a color refresher, toner, or shine booster between permanent color services.
Unlike traditional color, Shades EQ is acidic and ammonia-free, making it gentle on the hair while still delivering stunning results. It’s no surprise it’s a favorite among top colorists worldwide!
Why We Love It at Calvetti + Co
Here’s why Shades EQ has been a staple in our color bar for over 30 years:
#1 Demi-permanent hair color gloss in the world as of 2025
- Customizable Toning: Whether you're looking to neutralize brassiness in blonde hair or enhance the richness of brunettes, Shades EQ offers a wide palette of tones that can be perfectly customized to suit your needs.
- Conditioning Shine: Hair looks and feels healthier after color, thanks to its unique acidic formula that smooths the cuticle and delivers mirror-like shine.
- No Commitment, All the Benefits: Because it’s demi-permanent, it gradually fades over time without harsh lines, making it perfect for color refreshes, low-commitment experimentation, or glossing before special events.
- Refresh Without Damage: It’s ideal for keeping your color fresh between full-color services—without the damage of repeated permanent coloring.
- Versatile for All Hair Types: From brightening natural shades to enhancing gray blending, Shades EQ works beautifully on a wide range of hair textures and tones.
August Exclusive: 20% Off All Shades EQ Services!
To celebrate Shades EQ Month and Redken’s 65th birthday, we’re offering 20% off all Shades EQ glossing services throughout the month of August!
Whether you’re glossing for the first time or keeping your color fresh, now is the perfect time to indulge in vibrant tone, intense shine, and healthy, radiant hair.
Book your appointment today and let us create a custom color experience you’ll love!
SPA FEATURE
Did you know we have a full spa to take care of you head to toe? See what services we offer from nails to facials.